Market Like a Human.
Because connection = perfection.
Let’s be honest … most people are tuning out of the overly polished, hyper-scripted style of marketing. You know the kind that includes all the buzzwords, has zero soul. But that’s not to say there’s no place for polish, there absolutely is. Good design, clear structure, and compelling copy all have their purpose.
The key is to not lose the human element underneath it all.
At Go To Studio, we believe the best marketing feels like a conversation, not a pitch. That means writing the way you talk, leading with clarity (not cleverness - although sometimes there is a place for this too), and balancing professional presence with a real voice your audience can trust.
Here’s how to bring more of you into your marketing:
Write like you!
Ditch the corporate lingo. Speak the way you would in a voice note or a coffee catch up. Use words that sound like you, your brand, not a branded brochure.A quick check in - Would you actually say this out loud / articulate this word for work to someone? If not, rewrite it.
What Authenticity Really Means?
Authenticity isn’t just about being unfiltered. It’s about being consistent! When your tone, visuals, and message line up with what you truly value, that’s when people trust you. It’s not about oversharing. It’s about showing up in a way that reflects the real story behind your brand, behind your purpose, your why.
Try our 1 minute rule…
Re read your content and ask the following:
Could someone else have written this?
If the answer is yes, take 60 seconds to rewrite it with a little more of you in it. Add a story, an example, a detail or one work that only your brand would use. It doesn’t have to be perfect, it just has to be true.
